Proof in the Performance: How I've Grown Businesses Like Yours.

A plate with a large waffle topped with strawberries and whipped cream, some strawberries and powdered sugar on the waffle, sunglasses, a fork and knife on a napkin, and a Waffle House menu underneath.

The Waffle LA

#1
Local Search Dominance

The Waffle went from unranked to #1 Google search ranking for "best breakfast in Hollywood" and "breakfast near the Walk of Fame."

53%
Surge in Direction Requests

A 53% year-over-year surge in direction requests from their Google Business Profile, directly translating to more in-person visits.

Key Results

  • Achieved #1 Google search ranking for "best breakfast in Hollywood" and "breakfast near the Walk of Fame.” Prior to working with A/1, The Waffle was not ranking for these critical, high-intent local searches.

  • Consistently generated over 10,000 local actions showing intent to visit their business each month from Google Ads, including an average of 26 direct calls.

  • Regularly achieved 245,000 impressions and 4,930 clicks on their Google Ads each month, all with an average monthly ad spend of under $1,000.

  • Drove hundreds of website visits directly from local actions on their ads monthly, effectively leading interested users to their online presence (e.g., 479 website visits in one recent period).

  • Secured thousands of local action direction views specifically from their ads each month, directly guiding potential customers to their location (e.g., 1,445 direction views in a recent period).

  • Through optimized Google Business Profile management, I've helped them consistently boost overall Business Profile interactions year-over-year, with a significant 36.8% increase in May compared to the previous year, demonstrating enhanced customer engagement.

  • The Waffle has also seen a substantial 53.1% surge in direction requests from their Google Business Profile year-over-year, directly translating to more in-person visits.

  • I've increased The Waffle's online menu visibility, leading to a 35.9% rise in people viewing their menu content through their Google Business Profile year-over-year, which directly influences purchasing decisions.

The Challenge

The Waffle, a fantastic local eatery, came to A/1 looking for help. They were struggling to boost foot traffic and visibility in a crowded market, needing a solid way to turn online searches into customers walking through their doors. Critically, they weren't ranking for key local searches like "best breakfast in Hollywood" or "breakfast near the Walk of Fame" – a huge missed opportunity.

Our Solution

At A/1, I developed and implemented a comprehensive digital marketing strategy for The Waffle. My approach leveraged both highly targeted Google Ads campaigns for immediate, consistent reach and robust Google Business Profile (GBP) optimization to capture local search traffic and enhance their customer engagement, specifically targeting those crucial local ranking improvements.

“Justin has been a game-changer for The Waffle! His expertise in optimizing our Google Business Profile has skyrocketed our visibility, landing us the coveted #1 spot for “Best breakfast in Hollywood.” Plus, the Google Ads management has brought in a steady stream of new customers. We’re thrilled with the results!”
— Dru Lockwood, The Waffle LA

The Impact

By combining precise ad targeting with comprehensive local optimization, including achieving top organic search rankings for critical keywords, I've enabled The Waffle to consistently expand its reach, drive tangible customer actions, and achieve impressive, sustained growth in both online engagement and physical store visits.